AIRED: June 27, 2022
SPECIAL GUEST: Ryan Foland
BE HUMAN. It’s the only way to get ahead in business. Competition today is fiercer than ever. It seems that every job candidate is flashing a world-class resume and every business competitor is the absolute best at what they do. Add to that a worldwide pandemic shutting down business you never thought would go away while others are having trouble spring up in their place, and your competition just got that much more fierce.
Ryan Foland has a message for your audience, however: Don’t. Be. Fooled. and Don’t. Be. Discouraged. People exaggerate out of desperation. By revealing stories of failures, setbacks, and personal flaws without shame or fear, you exhibit greater self-confidence than your competition. You cultivate connections with serious, smart people, and you build loyalty that lasts.
Ditch the Act shows how to present your humanness―imperfect and flawed but honest, resilient, and willing to learn―in strategic ways to achieve clear, defined goals. It provides an actionable program for building an authentic, long-lasting personal brand, explaining why exposure is important and how it cultivates more durable connections than any polished persona can. Ditch the act, be real―and jump ahead of the competition before they even know you are there.
RYAN FOLAND
Ryan Foland is a ‘craftsman of communication’ who coaches leaders worldwide on the art of simplifying spoken messaging and be more human. His 3-1-3® Method is a process hereby core messaging begins as three sentences, condenses into one sentence and then boils down to three words.
Ryan is a four-time TEDx speaker and is recognized by Inc. Magazine and Brand24 as a Top Marketer, and was named by Entrepreneur Magazine as a Top Personal Branding Expert. Ryan is the Managing Partner of InfluenceTree, a branding accelerator.
He specializes in helping companies and their leadership harness the power of authenticity by teaching them how to create content that reveals their whole self to drive differentiation, growth, and loyalty.
